Why are you guys offering free Scard accounts?

Simple.

1. Digital is a way of thinking. It will take some time before people understand and adopt it, but we can help them. We want individuals and companies to embrace digital. We want them to realize that adopting it is not difficult or costly.
2. Reduce waste because we can't stop people from wasting. We need to start somewhere. This is why we don't demand that individuals use Scard entirely but instead urge them to shift from mass printing to waste-free practices gradually.
3. If a FREE account can accomplish 1 and 2, we think that users may be able to give more back to the environment by doing more internally or externally with the advantages they gain from Scard.