Ditch “What If,” Live “Even If,” and Thrive
Every entrepreneur knows the paralysing power of “What if …?” what if we run out of cash, lose our biggest client, or falter under pressure? This guide teaches you to swap doubt for decisive planning: ditch “What if,” adopt “Even if” thinking, and transform uncertainty into growth. With vivid strategies, visualisation exercises, and team rituals, you’ll build a business that not only survives chaos but thrives.







