Content Strategist

at BrandCraft Agency

Kuala Lumpur, MalaysiaFull-timeMarketingRM 6,000 - RM 9,000

About the Role

BrandCraft Agency is seeking a Content Strategist to lead the content planning and execution for our key accounts. You will own the editorial calendar, work with creative teams to produce high-quality content, and measure content performance against KPIs.

Our clients include lifestyle brands, fintech companies, and FMCG products serving the Malaysian, Indonesian, and Singaporean markets. You will need to understand cultural nuances across these markets and adapt content strategies accordingly.

We are particularly interested in candidates who have experience with short-form video content (TikTok, Instagram Reels) and can demonstrate how content strategy drives measurable business outcomes.

Requirements

  • 4+ years of content strategy or content marketing experience
  • Strong portfolio of published work across multiple formats and channels
  • Experience with content analytics tools and SEO tools (SEMrush, Ahrefs)
  • Excellent writing and editing skills in English (Bahasa Malaysia is a plus)
  • Experience managing editorial calendars and content workflows

Benefits

  • Hybrid work arrangement (3 days office / 2 days remote)
  • Health and wellness allowance of RM 500/month
  • Annual team retreat to regional destinations
  • Professional development budget for courses and certifications

Posted Jun 03, 2026

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